Thursday, June 29, 2010 @6:00pm – 8:00pm
Strategy challenges are indicated by a slowing in top line revenue growth. If revenue is not growing as quickly as you like, then it’s time to re-examine your strategy, i.e. what you’re selling to whom. It is important to have a concise articulation of that strategy so you can get everyone aligned and on the same page without wasting sales or operational energies on activities not useful to the business.
Jim Collins, author of Built To Last, calls this precisely articulated strategy a company’s “hedgehog.” Alan Rudy, founder of growth company incubator Into Great, calls it the “ping” of the business. Others call it a unique selling proposition (USP), differential advantage or brand promise. Whatever you choose to call it, you know you’ve nailed it if revenues are growing as rapidly as you want.
Turbulent economic times tend to expose weak strategies which is why we’re seeing many companies re-examining their business models.
At this event, Business Growth Expert and Coach Mike Brenhaug and his strategic partner, Don Spini, Sales Expert, will share with you strategies for getting your organization on a growth track and techniques to accelerate growth in 2010.